Facebook is an American social network that allows a user to share posts, photos, videos with other users. Almost anyone in the civilized world today shares content with his family, people he care, friends and the online community using this service.
What Is Facebook?
Facebook is a social network originally designed for college students. It was created by Mark Zuckerberg and other fellow students in 2004 while he was a attending Harvard University. Later , in 2006 , the platform was opened to everyone , the only prerogative was to be at least 13 and a simple email address.
Today Facebook is the most used social network in the world, with more than 1 billion users worldwide. This company also owns other important web services and social platforms like Instagram, which is also very diffused.
Creating a Facebook Account Counts
With the advent of Web 2.0, people have a lot of ways to communicate online, for istance through email, instant messaging, and so on. What makes Facebook unique is its ability to make people connect together and share multimedia content with people all over the world.
Today having a Facebook account is a fundamental passage to build an online presence. This social network became so popular that most of the other important websites and web services have decided to integrate it in their marketing strategies. Which is why users can use a single Facebook account to sign in into different services across the Web.
The Most Popular Social Media Platform Worldwide
FB is the first social network to surpass 1 billion registered accounts and currently sits at more than 2.7 billion monthly active users.
A special report by Datareportal looks at changes in social media usage during the COVID-19 lockdown period. Especially a monumental increase in online and digital activities, spending an average of 2 hours and 24 minutes per day multinetworking across an average of 8 social networks and messaging apps. In 2020 so Facebook remains the most used social media platforms worldwide for both consumers and businesses.
What About Facebook Sharing?
The main Facebook’s purpose is to allow people to send messages and share their status to keep in touch with friends and followers. User can also share different types of content, like photos, links and videos. But sharing something on Facebook is different from other types of online communication. Unlike email or instant messaging, which are relatively private, Facebook is mostly public, and people ideas are broadcasted worldwide.
Although Facebook offers privacy tools to limit what users can see and share, this service is definitely designed to be more open and social than other traditional communication media.
Facebook For Business
Today more and more companies reach new customers through social networks and create long lasting relationships with them.
Facebook Pages and Ads are designed to attract attention and to stimulate marketing strategies. In fact, this is a digital playground for content creatives, social media managers and art directors, who work to establish a solid web presence and help their company to reach marketing goals.
A snapshot from Diesel “dislike” social media campaign.