Studiodada (1977)

Studiodada was an Italian design and architectural office founded in 1977 during Italy’s radical period. It realised interior design and architecture projects in Italy and abroad. It ceased to operate in 1988.

Founding members of the Italian design and architectural office Studiodada
Founding members of the Italian design and architectural office Studiodada.

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Studiodada Origins: Six Architects at the Milan Triennale

In 1977 six Italian architects gathered together and founded Studiodada, the firm’s architects were Ada Alberti, Dario Ferrari, Patrizio Corno, Maurizio MaggiMarco Piva and Paolo Francesco Piva. In 1980 the company took part in the competition held at the Triennale di Milano entitled “L’interno dopo la forma dell’utile” (Interior space after the form of usefulness) which marked the beginning of its activity in the design field.

Triennale di Milano, Studiodada's Birthplace
Triennale di Milano, the place that marked the beginning of the Studiodada’s design production.

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Triennale di Milano, interior
Triennale di Milano

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The Company’s Customer Portfolio

In the field of Product Design, Studiodada members have designed for a number of companies, both Italian and international, such as Luciano MarcatoBrunati,  Interior Ceramiche and the Italian renowned lighting design firm Stilnovo. Other clients of the studio are Villeroy&BochFelice Rossi and Egoluce.

Sakè Wall Lamp
Sakè Wall Lamp, designed by Studiodada for Stilnovo. 1989

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Notable Exhibitions

Studiodada also promoted some exhibitions to better explain its point of view on design and architecture. Two of their most successful events were “Architetture mobili” (mobile architectures) held in Cesena in 1982 and the “Design della notte” (design of the night) presented in Cefalù, Sicily in July 1983.

Architetture Mobili exhibition
Architetture Mobili, one of Studiodada’s most successful exhibitions. 1982

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Introducing Computer Assistance in Architectural Planning

The 1980s saw the introduction of “computer assisted drafting” and the beginning of a revolution in the approach to design and architecture. Realizing the potential of managing design projects with software aid, Studiodada saw the immediate opportunity to use CAD assistance in project development, both for design and architecture. At Farbe Design in Stuttgart in 1983, they presented, in collaboration with Olivetti, one of the first examples of a computerised system for ceramic tiles linked with an automatic order-management system.

From that experience, they founded Tecnodada a service office where professional could have had the possibility to find solutions for their jobs, as for materials and procedures to use them. Tecnodada production in the field of Industrial Design comprises some furnitures, a bookcase and a table called “Carpi”, and a sofa called “On The Road”.

In 1989, after the parting of some of the firm’s original members, the office of Studiodada was permanently closed.

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